Why a QR code should point at your link, not your destination
A printed QR code can never be repointed, which is why it should encode your smart link rather than the final destination it currently points at.
Read the noteNotes on links that work.
Deep-link changes, platform notes and product news.
How to count link clicks without storing IP addresses
Clicks and unique visitors can be counted with salted hashes and a country code alone, so link analytics never needs to store a raw IP address.
What happens when a link is tapped inside Instagram or TikTok
A link tapped inside Instagram, TikTok or WhatsApp opens in an in-app browser with its own rules, and that changes what the link is allowed to do.
Why a link should open the app, not a browser tab
One link that opens the native app on iPhone and Android, keeps a working web fallback for desktop, and counts clicks without storing a single IP address.